The NBA’s current national television contract pays $2.7 billion per year with ESPN and TNT.
The existing deal runs through the 24-25 season and could increase in value despite this season’s drop in ratings.
“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” said sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.”
Burke expects the next television deal to roughly double in value.