Super Bowl Sunday isn’t just about competition between the best football teams — it’s also about competition between the best advertising companies.
By virtue of being one of the single biggest sporting events each year, the Super Bowl has massive viewership — which also makes it one of the top marketing opportunities for different brands. With that in mind, advertising during the Super Bowl has become somewhat of a sporting event on its own. Brands try to one-up each other with the use of celebrities, humor, talking animals, talking babies, and other bizarre strategies to get people talking.
It’s become customary in recent years for companies to release their Super Bowl ads online prior to their actual airing during the game. Some may argue that this spoils the mystique and leads to anti-climactic viewing of the commercials, there’s still plenty of interest (and money) in advertising during the big game.
(* = teaser trailer, not the entire commercial)
Avocados From Mexico – AFM Shopping Network (feat. Molly Ringwald)
Budweiser – Typical American
Bud Light – #PostyStore (feat. Post Malone)
Fans can vote which spot makes it to the Super Bowl.