CBS Sports HQ will be live on site at the 2020 PGA Merchandise Show this week alongside our Supreme Golf pals covering the entire event as it unfolds from the Orange County Convention Center in Orlando, Florida. We will be updating this page throughout the four-day event, which began on Tuesday, Jan. 21 with demo day and runs through Friday, Jan. 24 in the convention center.

Keep it locked here for highlights from the show, interviews with some of the biggest names in golf, the latest equipment, fun videos and much more from the show. For now, check out the event information below and get prepared.

Quick links

Exhibitor list | Schedule of events | Guest appearances | New products

Need to know

What is the merchandise show? It is the golf industry’s leading trade-only event featuring the latest in equipment, technology, apparel, accessories and more.

Who attends the merchandise show? Among those walking the grounds this week will be golf industry professionals, buyers for facilities and courses, PGA and LPGA professionals, golf shop and pro shop owners, golf coaches and instructors, students, entrepreneurs, tournament directors and more.

What happens at the merchandise show? Not only are industry leaders and equipment manufacturers in attendance, there are more than 1,100 interactive golf exhibits. (There’s a reason the event is three days inside the convention center — it will take that long just to get around and see everything once.) There are also education sessions, shows, forums and much more from Wednesday through Friday.

Can I attend demo day and the merchandise show? You bet. Register here.