“The name American Family Field incorporates what we learned from fans, the Brewers and marketing research that included analysis of our brand and other sporting venue names,” American Family Insurance chairman Jack Salzwedel said in a statement. “The name is short, simple and sweet with its alliteration of ‘Family’ and ‘Field’. The words ‘American Family’ capture our brand and reflect the family-orientated atmosphere that our research showed fans clearly value in the ballpark.”
SunTrust Park, home of the Braves, is the only MLB park to undergo a name change in 2020. . The Rangers are moving into a new stadium, , this season as well.
To state the obvious, Miller Park is a far superior ballpark name to American Family Field. If you’re going the corporate sponsor route to name your ballpark, you can’t really go wrong with a brewery. Beer and baseball just go together (especially when the home team is named the Brewers). An insurance company doesn’t have the same feel, you know? Enjoy the Miller Park moniker, Brewers fans. Your ballpark will have a new name in 2021. Tuesday night American Family Insurance announced the company has agreed to a naming rights deal with the Brewers and the stadium will be renamed American Family Field effective Jan. 1, 2021. .